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Startup Success Stories: The Top 5 of 2017

Dec 21, 2017



It’s been another sensational year for the startup industry. From technology to takeaways, startups have continued to change the way we live, work and play. So as the year winds to a close, what better time to take a look at some of the biggest success stories of the past twelve months. And what can we learn from their achievements? Here are our top five.

Mush — The Number One App for Making Local Mum Friends

Labelled by some as a ‘Tinder for mums’, Mush has experienced huge growth in 2017. The app was designed to help mums of all ages find local networks, meet ups and play spots. Co-founders Sarah Hesz and Katie Massie-Taylor stumbled upon the idea last year after chatting at a drizzly London playground. The future however looks bright for the duo. With nearly 50,000 downloads, Mush has capitalised on the burgeoning parent tech sector, proving that wherever’s there’s a community, there’s an opportunity.

Habito — The Free Online Mortgage Broker

Startups have always looked challenge age old institutions and Habito is no exception. By mixing the efficiency of cutting edge technology with a personable human touch, it makes applying for a mortgage easier than ever. Once its comparison system has found a great price, Habito supplies dedicated mortgage experts to offer personal impartial advice. So by letting technology do the hard work, Habito allows its staff to be as effective as possible. The proud recipient of FSTech’s FinTech Startup of the Year 2017, Habito has changed the face of the housing market for good.

Scoutible — The World’s First Games Based AI for Hiring

From Candy Crush to Football Manager, mobile games eat up millions of hours of play time every year. But Scoutible is reinventing the platform as a way for businesses to hire top talent. Its immersive games measure career skills like risk aversion and empathy in an inventive alternative to the reams of oversubscribed jobs sites. One of the many success stories from Stanford University’s Start X accelerator programme, Scoutible has shown the benefit of adapting pre-existing technology for a completely different purpose.

Zappar — Bringing the World to Life One Zap at a Time

Scottish firm Zappar are pioneers of augmented reality, or as they call it ‘zapping’. Their award winning studio team are bringing everyday objects to life as they hide virtual content in everything from soft drinks to supermarkets. Developed at the University of Cambridge, Zappar’s client list already boasts Coca Cola and Warner Brothers but it’s its excellent financial model that sets it apart from competitors. By keeping costs down, it has been self-financed since 2011, removing the need for external venture capital funding. Though this may have slowed its progress, it shows that, with careful planning, good things really do come to those who wait.

Bulb — Affordable, Renewable Energy

Bulb is tackling one of the biggest issues of the day by providing 100% renewable energy at a lower price than the so called ‘big six’. With nearly 100,000 customers and an annual growth rate of 400%, they’re clearly doing something right. But its approach to its workforce is just as revolutionary. Bulb is committed to training ‘smart staff’ who can operate in every facet of the business. This allows Bulb to engage with its customers in a more supportive way. It’s no surprise then that they’ve been voted TrustPilot’s number one green gas and electricity supplier.

With startups continuing to challenge the status quo with innovative thinking and ground breaking technology, we’ve a lot to look forward to in 2018.

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