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Data Strategist

Graduate at Dixons Carphone

Data Strategist

Graduate at Dixons Carphone

  • LocationLondon, UK
  • Position levelGraduate
  • Job period iconFull-time employment
  • Start date iconStart date:
  • Visa iconVisa Sponsor
  • CompetitiveCompetitive

The purpose of this role is to ensure we have a clear and coherent data strategy to execute our consumer strategy and deliver maximum ROI on marketing spend through seamlessly integrated planning. You will build our measurement and reporting capabilities, so that we have a clear understanding of the customer and our marketing effectiveness.

You Will:

  • Construct and deliver a data-planning strategy covering omni-channel campaign management, to support delivery of our CRM programmes
  • Identify opportunities within the data to drive improvements in our communication programmes and add value for the Customer
  • Translate strategic objectives into data and analytical deliverables, making sure outputs are actionable, improve customer decisioning and evaluation
  • Provide clear direction and detailed briefs to our analysts for the development of data segmentation, modelling and profiling for CRM and digital campaigns
  • Define clear measurement methodology for all campaigns, delivery of appropriate post campaign analyses and interpret results to report campaign performance back to the business
  • Forecast commercial impact and make recommendations on how to maximise performance and ROI
  • Lead the test and learn agenda, feeding into improving customer experience across channels

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