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- London, UK
- Full-time employment
- Posted on 07 Nov, 2018
- Start date:
- Visa Sponsor
- £ 24,000.0 per year
Marketing and Social Media Officer
Full-time, permanent post based in Central London, WC1
Responsible to: Deputy Director and Head of Research
The Wiener Library is Britain’s largest archive on the Holocaust and Nazi era. In the past several years the Library has undergone a process of transforming its public profile through closely integrating digital technology, digitised archive materials, web marketing and social media promoting into its activities. To continue and develop this work the Library is looking for a team player who can take ownership of the Library’s marketing activity, including its online and social media profile as well as its future branding work.
The Marketing and Social Media Officer will work with the Engagement, Development and Collections teams in order to promote the Library’s work. The aim is to promote recognition of the nature and extent of the Library’s collections and core activities as well as their significance in a national and international context.
In order to maximise the strategic impact of the role, the Marketing and Social Media Officer will also need to conduct insightful audience research through audience evaluation, stakeholder analysis and user testing. Carrying out this role successfully will further require the successful candidate to monitor and maintain the highest possible standards in online and offline audience communications. The role will therefore include close day-to-day management of the Library’s websites and social media platforms and leading on routine marketing work, for example, the promotion of programmed events, coordination of press releases and outreach to press outlets.
Main Duties and Responsibilities
The main task of the role is to develop the Wiener Library’s profile and brand both online and offline through promoting and disseminating high quality content and services. Through active management of the Library’s social media presence across multiple platforms, coordination of other forms of external communication and through research and evaluation of target audiences, this role will help expand the reach of the organisation and ensure that the Library’s mission and values are fully reflected and supported by its public-facing communications.
Other responsibilities will include:
- Liaising with Library staff to help create and manage marketing campaigns, including gathering content for: newsletters, social media campaigns, press releases, website, and promotional materials.
- Leading on the development of new coordinated marketing campaigns and opportunities for profile-raising activities online and offline.
- Developing innovative methods for engaging volunteer contributions towards the Library’s public programming and digital projects.
- Leading the Library’s social media presence in order to: grow existing online audiences and target new audience groups; develop and deliver a consistent voice on all social media channels (e.g. Facebook, Twitter, YouTube, Instagram) reflecting the goals and mission of the Library and in accordance with a written social media plan; engage with existing audiences and partner organisations in appropriate, innovative and meaningful ways.
- Coordinating audience research and user testing to inform the development of marketing campaigns, online and offline, as well as the development of new digital resources.
- Encouraging and coordinating staff contributions to social media and other online content.
- Monitoring, analysing and reporting trends in social media, visitor and website statistics to the Library’s Senior Management Team.
- Participating in the communications work package for the European Holocaust Research Infrastructure (EHRI) project.
- Liaising and maintaining good communication with staff to ensure a coordinated approach to changes in procedure and workflows.
- Library as appropriate and contributing to fundraising initiatives in cooperation with the Head of Development, including developing the Annual Review.
- Participating in the Library’s internal training and sharing skills with colleagues.
- Liaising with the Digital Assets Manager and Administrator to ensure the Library’s website(s) are maintained.
You may be asked to carry out other duties as may arise from time to time. You will be required to act in accordance with the provisions of the Health and Safety at Work Act 1974 to take reasonable care for the health and safety of any person who may be affected by your acts or omissions at work.
Some evening and weekend work will be required.
Disclosure and Barring Service (DBS) clearance required.
- Educated to degree level in a relevant subject area.
- A good historical understanding of the Holocaust and Nazi era.
- Recent or current work within UK digital humanities or marketing.
- Strong record of conducting user testing and audience research, including web analytics.
- Strong record of managing social media channels effectively and responsibly.
- Experience of website management including the use of a variety of CMS platforms.
- Experience of working in an online marketing environment.
- Strong editing and writing skills.
- A good understanding of digital rights management, copyright and data protection in the UK and abroad.
- Experience working with external web hosting providers, designers and/or content management system (CMS) providers.
- Experience of developing Google Ad campaigns.
Skills and Ability
- Creative and committed team player.
- Excellent English language skills
- Excellent IT and CMS platform skills
- Excellent presentation and communication skills, verbal and written
- Ability to work with people of all ages, backgrounds and abilities
- Self-starting and solution focused.
- Ability to work under pressure to tight deadlines
- Ability to handle sensitive content appropriately
- Knowledge of the Library’s subject areas
- Experience of working in a small team as well as self-motivated
- Experience of the not-for-profit sector
- Experience of supervising volunteers
- Highly organised, focused and result driven
- Digital image manipulation skills.
- Simple HTML coding ability would be an advantage.
Salary:the salary for this role is £24,000 per annum.
How to apply
Please send your CV and a cover letter to include examples of social media presence and activity and outlining your relevant experience by 17:00 on Tuesday, 13 November 2018 to:
Ms Cyd MacNaboe
The Wiener Library
29 Russell Square
London WC1B 5DP
or online via the Apply now option below
Interviews will take place on20 November 2018.
Please note that applications without a cover letter will not be considered.
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