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Pay Per Click Manager

Entry-level at NY Color

Pay Per Click Manager

Entry-level at NY Color

  • LocationLondon, UK
  • Position levelEntry-level
  • Job period icon
  • Application deadline iconPosted on 29 Jul, 2018
  • Start date iconStart date:
  • Visa iconVisa Sponsor
  • CompetitiveCompetitive
About the job

Our Company:

NYC Color is a platform to allow any women to be colour-matched to the best products currently available on the market, in a brand agnostic manner. Additionally, it will also match women to content that is representative of their unique skin and allow them to achieve their perfect look.

This platform if geared largely to women of colour – we feel that the makeup market for this demographic hasn’t evolved much since the 1980s, with rare exceptions such as Fenty Beauty by Rihanna, validating the need to have a more diverse makeup landscape.

We are working hard to build the tools to help users colour match utilising only their phone and rapidly expanding our team to make our dream a reality.

We are at the beginning of the journey, having just raised our first round of funding, and inked a partnership deal with the world’s 3rd largest makeup manufacturer.

The Role:

Initially this role will be a four-month contract with the possibility of extending to full time for the right candidate. Please only apply if you can continue for longer than four months.

You will own, optimise, and manage all digital marketing channels directing customers to the business in order to achieve growth. Eventually, you will be responsible for building, managing and motivation the NYC Color growth team and defining their activities.

Your interaction with customers will be key in developing the product, brand and the propositions. This feedback will help shape the business.

Who we are looking for

Day-To-Day:

  • Manage PPC and digital activity across NYC Color, including strategy, planning, tracking, reporting, analysis and optimization to ensure delivery against specific KPIs.
  • Identify opportunities to improve relative performance and scale growth via a mix of new channels and techniques as well as helping to refine our attribution methodology.
  • Work with the development and product teams to help with any A/B tests, where appropriate. Also, to come up with ideas on how we can make things better.
  • Build a culture of experimentation and test-and-learn workflow with your team to help find results quickly and efficiently.
  • Support content marketing and organic social media efforts through providing behavioural insight, customer interest and targeting data.
  • Keeping abreast of the latest marketing technologies and looking for opportunities for improvement in NYC Color’s growth.
  • Responsibility for the significant online media budget across PPC, Display, Affiliate and SEO activity.
  • Define requirements and structure a team (including designing workflows) to deliver long term growth and increase profits.
  • Conduct tests of new channels, targeting features and capabilities to continually evolve and optimise paid media efforts.
  • Continually come up with new experiments to make us famous and help us aquire new customers.

Requirements:

  • Significant hands-on experience and a proven track record in running successful PPC campaigns – bonus points for ecommerce experience.
  • Strong numeracy and data analysis skills and a passion for using data to improve campaign performance.
  • Curiosity and drive to understand consumer behaviour (bonus points for an understanding of brand and/or behavioural economics).
  • Ability to work in a fast paced, constantly evolving, start-up environment, whilst being able to prioritise tasks effectively.
  • Advanced Microsoft Excel or other spreadsheet knowledge.

Must be available to work for longer than the four-month contract – a full time offer is available for the right candidate.

Competencies & Personalities Marketing Pay Per Click Creative Organised Confident

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