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Senior Marketing Manager - Value Growth

Entry-level at Pipedrive

Senior Marketing Manager - Value Growth

Entry-level at Pipedrive

  • LocationLondon, UK
  • Position levelEntry-level
  • Job period iconFull-time employment
  • Application deadline iconPosted on 16 Oct, 2018
  • Start date iconStart date:
  • Visa iconVisa Sponsor
  • CompetitiveCompetitive


We are currently on the lookout for an experienced Senior Marketing Manager in charge of Customer Value Growth to join our forces and help us manage growing demand for our product. This role is part of the Customer Marketing team and is key to drive our business growth ambitions. The role is based in London

What you will do:

Accountable for all P&L inputs critical to drive customer engagement and value growth including but not limited to: pro-active life-cycle campaigns, product levers, customer experience, pricing & packaging inputs, customer segmentation & KPI tracking;

Build customer segmented journeys and real-time campaigns using customer insights to maximise revenue and customer satisfaction

Own campaigns end to end and work with Campaign Managers, Data Analysts, Product Managers and other teams as relevant for implementation/delivery

Build and define in-life engagement and enrichment KPIs and reporting with support from Business Operations (Finance) and Insight teams

Identify key opportunities in-life using customer insights, propensity modelling

Manage Campaigns for customer engagement, plan upsell and any added value products in our portfolio to increase average revenue per account

Define upsell promotions, aligning with retention enrichment targets and align with sales and customer success teams on base enrichment target

Taking real time leanings and feed into real time improvement to campaigns

Balancing customer focus with commercial objectives

Implementing a continuous improvement approach

Ensuring all tools and systems are available to support driving in-life enrichment

What we’re looking for:

Extensive customer marketing experience (7+ years) in fast-paced multi-channel technology or communications company, preferably B2C

Evidence of delivering commercial value growth

Marketing related degree or equivalent post graduate qualification; further business, financial or marketing accreditations are nice to have

Leadership (direct and virtual teams)

Proven ability to influence senior stakeholders

Experienced in customer offer definition & delivery, product launches and refreshes

Entrepreneurial, eye for an opportunity

Commercial acumen

BTL, ATL and TTL comms experience / sign off

Financial evaluation/analytical skills

Good understanding of SaaS B2B technology or B2C service or subscription industries

Degree Educated

What we offer:

Freedom to execute your ideas with a passionate and motivated team supporting you

Competitive base pay + benefits package

Lots of room for career development working with experienced teams and professionals in an international company

Unique opportunity to be part of a very fast-paced team, driving transformational growth for our brand

What to know before applying:

When you apply to a job on this site, the personal data contained in your application will be collected by a Pipedrive entity* (“Pipedrive”), which is located the address indicated below. Pipedrive’s data protection officer is Martin Ojala, who can be contacted at Your personal data will be processed for the purposes of managing Pipedrive’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by Pipedrive, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Pipedrive to help manage its recruitment and hiring process on behalf of Pipedrive. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the Privacy Shield framework or the Standard Contractual Clauses approved by the EU Commission. You can get more information on the appropriate safeguards by contacting

Pipedrive will keep your application data for up to 1 year in order to consider you for other positions that may become available and be suitable for you. Pipedrive will then delete most of the data, keeping only your name, link to public professional profile, positions applied, interviewers, our decision along with its reasoning for up to 3 years for historical record and to optimize hiring processes. You can object to such processing by contacting Pipedrive at Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority

*Controller and relevant contact details:

For applicants to positions based in Estonia: Pipedrive OÜ, located at Paldiski mnt 80, Tallinn 10617, Estonia.

For applicants to positions based in the United Kingdom: Pipedrive UK Ltd., located at Hogarth House, 136 High Holborn, London, England, WC1V 6PX.

For applicants to positions based in Portugal: Atrium Saldanha, Praça Duque de Saldanha, 1, Piso 4, fracção E 1050-094 Lisboa.

For applicants to positions based in the United States: Pipedrive Inc., 460 Park Avenue South, New York, New York 10016.

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