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- London, UK
- Full-time employment
- Posted on 16 Oct, 2018
- Start date:
- Visa Sponsor
We are currently on the lookout for an experienced Senior Marketing Manager in charge of Customer Value Growth to join our forces and help us manage growing demand for our product. This role is part of the Customer Marketing team and is key to drive our business growth ambitions. The role is based in London
What you will do:
Accountable for all P&L inputs critical to drive customer engagement and value growth including but not limited to: pro-active life-cycle campaigns, product levers, customer experience, pricing & packaging inputs, customer segmentation & KPI tracking;
Build customer segmented journeys and real-time campaigns using customer insights to maximise revenue and customer satisfaction
Own campaigns end to end and work with Campaign Managers, Data Analysts, Product Managers and other teams as relevant for implementation/delivery
Build and define in-life engagement and enrichment KPIs and reporting with support from Business Operations (Finance) and Insight teams
Identify key opportunities in-life using customer insights, propensity modelling
Manage Campaigns for customer engagement, plan upsell and any added value products in our portfolio to increase average revenue per account
Define upsell promotions, aligning with retention enrichment targets and align with sales and customer success teams on base enrichment target
Taking real time leanings and feed into real time improvement to campaigns
Balancing customer focus with commercial objectives
Implementing a continuous improvement approach
Ensuring all tools and systems are available to support driving in-life enrichment
What we’re looking for:
Extensive customer marketing experience (7+ years) in fast-paced multi-channel technology or communications company, preferably B2C
Evidence of delivering commercial value growth
Marketing related degree or equivalent post graduate qualification; further business, financial or marketing accreditations are nice to have
Leadership (direct and virtual teams)
Proven ability to influence senior stakeholders
Experienced in customer offer definition & delivery, product launches and refreshes
Entrepreneurial, eye for an opportunity
BTL, ATL and TTL comms experience / sign off
Financial evaluation/analytical skills
Good understanding of SaaS B2B technology or B2C service or subscription industries
What we offer:
Freedom to execute your ideas with a passionate and motivated team supporting you
Competitive base pay + benefits package
Lots of room for career development working with experienced teams and professionals in an international company
Unique opportunity to be part of a very fast-paced team, driving transformational growth for our brand
What to know before applying:
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Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Pipedrive to help manage its recruitment and hiring process on behalf of Pipedrive. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the Privacy Shield framework or the Standard Contractual Clauses approved by the EU Commission. You can get more information on the appropriate safeguards by contacting firstname.lastname@example.org.
Pipedrive will keep your application data for up to 1 year in order to consider you for other positions that may become available and be suitable for you. Pipedrive will then delete most of the data, keeping only your name, link to public professional profile, positions applied, interviewers, our decision along with its reasoning for up to 3 years for historical record and to optimize hiring processes. You can object to such processing by contacting Pipedrive at email@example.com. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority
*Controller and relevant contact details:
For applicants to positions based in Estonia: Pipedrive OÜ, located at Paldiski mnt 80, Tallinn 10617, Estonia.
For applicants to positions based in the United Kingdom: Pipedrive UK Ltd., located at Hogarth House, 136 High Holborn, London, England, WC1V 6PX.
For applicants to positions based in Portugal: Atrium Saldanha, Praça Duque de Saldanha, 1, Piso 4, fracção E 1050-094 Lisboa.
For applicants to positions based in the United States: Pipedrive Inc., 460 Park Avenue South, New York, New York 10016.
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