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Shopper Marketing Manager

Entry-level at RB (Reckitt Benckiser)

Shopper Marketing Manager

Entry-level at RB (Reckitt Benckiser)

  • LocationSlough, UK
  • Position levelEntry-level
  • Job period iconFull-time employment
  • Application deadline iconPosted on 09 Nov, 2018
  • Start date iconStart date:
  • Visa iconVisa Sponsor
  • CompetitiveCompetitive

Slough, England, United Kingdom


A fantastic opportunity is available for a Shopper Marketing Manager to join our Sales team.
As a Shopper Marketing Manager you will be responsible to develop, manage & execute the ATL & BTL Brand & Category annual plans within our retailers. Working with multiple internal and external functional stakeholders, you will build profitable and sustainable plans delivering against customer & account objectives.

The role:

  • Deliver bespoke campaigns via the RB media vehicle & retailer shopper touchpoints to drive footfall, build both brands credibility / equity & convert customers into RB brands.
  • Champion new business development initiatives (BDI)s, their market entry and execution, for example the development of sales presentation, materials and tracking and analysing 4Ps in-market implementation.
  • To lead cross-functional teams in the development of customer-specific brand activation plans for strategic business initiatives and new product launches.
  • Aid full Omnichannel Path to Purchase by working with RB Retailer Digital Activation Team to help shoppers through education, A+ content, self-diagnosis & self-selection tools, executed through online / offline integrated planning.
  • Lead relationships with retailer Marketing / Activation teams to deliver overall role objectives and responsibilities.
  • Manage the In-Store Marketing budget and execution per specific KPIs reflecting account ROI and Sales objectives.
  • Contribute to the annual Joint Business Planning process by delivering an annual activation plan that reflects the account objectives and initiatives.
  • Understand and Analyse Shopper Behaviour to deliver optimal execution / initiative solutions based on real quantifiable shopper insight, e.g. Nielsen, IRI Gateway.
  • Develop concept briefs for creative teams and lead third parties on the development of material (e.g. instore POS).

The person:

  • Previous experience in marketing or shopper marketing.
  • Examples of building bespoke ATL & BTL differentiated retailer campaigns from idea creation to execution in store.
  • Examples of delivering BIC NPD Innovation launches in store.
  • Strong communication and selling skills.
  • Passion for achievement; integrity and drive with a strong desire to make things happen.
  • Demonstrate financial and commercial acumen through strategic thinking.
  • Confident and capable of operating at all levels & good team player.
In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly Global organisation.
RB is the world's leading consumer health and hygiene company, We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Nurofen, Strepsils, Mucinex, Dettol, Lysol, Finish and Vanish. Apply Now for a chance to really change the game!

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Job location

103-105 Bath Rd, Slough, UK