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Community managers build and maintain the relationship between a brand and its users. Focused primarily on social media platforms like Facebook and Twitter, they act like digital brand ambassadors, committed to improving community relations. Working alongside social media teams, community managers make sure content is helping to build growth, trust and value with a user base. They do this by planning campaigns, monitoring feedback and responding to customer concerns. Some may even contribute content of their own. Community managers will also seek out collaborations with influencers and oversee paid social activity like Instagram ads. As community management focuses more on brand reputation rather than sales, graduate jobs in the field require exceptional interpersonal skills. The best candidates will be excellent communicators, able to share the right message while listening carefully to the response. As such, interview questions may focus on skills like empathy and judgement. Analytical abilities are a plus too. With a lot of platforms to monitor, community managers must be able to assess user reaction in real time. With brands growing more conscious of their public perception, community managers are vital. Resourceful, proactive and empathetic, they are the backbone of the social media team.