Apply for 180 Digital Sales and Business Development Jobs on Advance
Sales teams are often split into two areas: ‘business-to-customer’ (B2C) sales and ‘business-to-business’ (B2B) sales. B2C refers to sales processes that directly target consumers, generally members of the public, while B2B refers to sales between businesses. Each area has its own specialisms and focus. Roles such as sales executives, consultants, and business development representatives involve building relationships with their clients, understanding their needs, and proposing a product that is suitable for the requirements that they have set. Therefore good listening and communication skills are also vital abilities. Candidates should be confident speaking to potential clients when face-to-face, on the phone, or over email. Awareness of digital marketing and how this feeds into the sales pipeline is also increasingly important. Naturally, sales executives also work in competitive environments with monthly and quarterly targets being set, so resilience and ambition are also important traits to carry for this role. Any degree with a focus on communication (especially marketing, media, or business studies) is useful when entering this sector and in most entry-level sales positions training is provided on the job. As part of the generation that grew up in the new digital era, graduates are becoming more desirable for these roles, due to their almost innate knowledge of digital technology and how to incorporate it into everyday processes. For the right people, roles in this sector can prove to be very rewarding, both personally and financially: success in this environment can carry with it high commissions and bonuses.