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Growth hackers will do whatever it takes to grow a business. Often associated with famous startups like Dropbox and Airbnb, growth hackers plan and execute imaginative, low-cost strategies to gain more users (ideally as quickly as possible). They do this by combining several skills from the traditional marketing process (such as copywriting and branding) with digital-focused techniques (such as data analysis and even coding). As such, growth hacking internships and graduate schemes suit ambitious candidates who are committed to learning new job skills. What sets growth hackers apart from traditional marketers is the speed of their process. They want to test their theories and plans as quickly as possible to see if they work and, if not, to drop them and try something else. To do this they assess important data like cost per acquisition, user lifetime value, and churn rate to establish the best methods and channels for finding new users. If an experiment doesn’t match their expectations, they start the operation all over again. Creative, communicative and analytically minded, growth hackers are becoming increasingly important to businesses of all sizes.
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